Effective link building techniques from Matt Cutts

Posted on March 10, 2010, 12:11 am, by Anik Sumon and received 1 Comment ».

Hi Folks
Its interesting what Matt Cutts says in his recent video about effective way of building links.

I ‘ve noted down the following list from his video

  • Link baiting – controversial statement, criticising other people/company, something funny etc
  • Participate in community by sharing your knowledge, answering someone’s question etc
  • Experiment/Research on a particular subject and provide  insightful data
  • Newsletters/Press Releases
  • Social Media
  • Creating  ‘How-To’ list.
  • Get a blog and engage with other bloggers
  • Creating products and giving it for free to the community. For example create a firefox extension or a free iphone app or wordpress plugins etc.
  • Creating useful videos

Watch the full video here

Please let me know what you think about his ideas? I am pretty much sure that you guys already know about all these. But in reality when you do SEO, lets say you do SEO for a car insurance site or credit card? Do you think moneysupermarket.com or cofused.com only do the above link building techniques? or, any of the above? I doubt!!!!

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Haiti Disaster! Show your support

Posted on January 17, 2010, 10:11 pm, by Anik Sumon and received No Comments ».

You should have seen/heard the news about the natural disaster in Haiti. It was so devastating that Red Cross estimated 3 million people are affected in Haiti. The earthquake completely destroyed Haiti on 12th January, it was 7.0 magnitude earthquake. Please show your support. You can donate to Red Cross, Unicef, Oxfam.

You can donate to Oxfam or Unicef through Google or donate to British RedCross

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Happy New Year

Posted on January 1, 2010, 4:07 pm, by Anik Sumon and received No Comments ».

happy2010photo by Danilo

Wish you all a prosperous happy new year!!!  2010 is going to be a very important year for ‘Search Engine Marketing’. Looking forward to see more excitement and invention.

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Google PageRank update – Dec 2009

Posted on December 31, 2009, 7:37 pm, by Anik Sumon and received No Comments ».

There was a Google Toolbar PageRank update on 30th Dec, 09. My Blog was PR 0 when I checked at 7pm last night . Probably the PR update happened on midnight or so.  Google’s new year’s eve present? ;) Now this blog has PR 1.

Last year there was a Google Toolbar PageRank update on the 31st. This year it is the same. It seems Google likes the last day of the year.

By the way is there anyone who kept a record of how many toolbar pagerank updates happened in 2009? My record shows 5 pagerank updates took place in 2009.  Although Toolbar PageRank is not everything but it is one of the factors (Google use more than 200 signals to rank a webpage in the SERPs).

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Real Time Search from Google

Posted on December 8, 2009, 10:35 am, by Anik Sumon and received 3 Comments ».

Google introduced real time search for the first time. I was in the tube going to work. Just to avoid being sleepy I search ’secret santa gifts’ on my android device (I’ve to buy secret santa gift for my work mate, budget is 10 quid). Bang!!! just found latest results on Google search coming from twitter. Well what’s happening? I quickly tapped on a new browser on my HTC Magic to check BBC technology. Yep that’s right, that’s what I thought.

Google includes real-time data in search results.  Search Giant Google said in an event in California that they have integrated real time data into it’s results page. This is obviously a big news for me and all other online marketing analyst. We have been eagerly waiting for caffeine which is set to roll out after the festive time in the UK. Now this real time data push in the SERP (search engine results page) makes more sense why a lot of people were saying real time search might be a part of Google caffeine.

Google says they are going to look at over a billion real time data a day which includes tweets, blog posts, information from facebook, mysapce, FriendFeed etc.

Let’s see the new game from Google.  Google uploaded a youtube video about this real time search yesterday which has 81, 838 views already

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Twitter Japan’s paid subscription model

Posted on November 28, 2009, 11:39 am, by Anik Sumon and received 1 Comment ».

Twitter Japan planning to introduce a payment model. Earlier this week DG Mobile a subsidiary of Japanese twitter partner of Digital Garage announced that in January 2010 Twitter Japan will introduce a paid subcription options that will allow account holders to charge its audience to see detail of the tweets, i.e. links, image. Audience might have a option to subscribe by their credit cards and pay per tweet view option.

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SEO friendly permalinks migration

Posted on November 10, 2009, 2:02 pm, by Anik Sumon and received No Comments ».

A lot of people start wordpress blog without even thinking that permalink structure is very important if you care for search engine rankings. I have seen a lot of blog posts that have dynamic urls because by default wordpress use dynamic urls for posts.

Firstly it is very easy to change the permalink structure from default to custom structure

1. Go to Settings and click ‘permalinks’. Choose ‘custom structure’

2. Enter in the text field how you want your URLs to be. For example if you want category and post name on the url choose /%category%/%postname%/. But if you want just the postname just add /%postname%/

Okay the big question is what if you have a blog for a while and you want to migrate your permalinks from old ugly structure to search engine friendly one as discussed above. How you are going to do that. Imagine you have 15 posts already up and running and you want to changne the permalink structure now. You will lose all the old post you have done because it will cause 404 page not found issue. Also, if someone point a link to any of your posts or bookmarked it you will lose that as well because your blog urls are going to change.

No worries!!! you still can migrate the ugly old permalinks to new search engine friendly ones. All you need to do is download the Dean’s permalinks migration and follow the steps

I. Unzip and upload the file into your wp-content/plugins/ directory.

II. Activate it on your Admin Panel->Plugin Management page.

III. Goto admin panel->options->PermalinksMigration.set the old permanlink structure of your site.

IV. Goto admin panel->options->Permalinks. Change the new permalink structure to what you want.

Enjoy !!!! :)

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Page numbering in MS Word

Posted on September 20, 2009, 1:24 am, by Anik Sumon and received No Comments ».

I was preparing a document the other day for one of my clients. At the end of it I found myself I completely forgot how to add page numbers in Roman for the first few pages and regular numbers for the rest of the document. Very annoying because it took me time to recall the university days :)

Anyway at last I managed to do it. Basically I wanted to create the Title Page without page number and next two pages in Roman numbers (II,III..) and rest of the pages the regular numbers (1,2,3….)

It is actually simple. The main thing is to create section break.

So what to do….

  • Have the cursor in the title page.
  • Insert > Page Numbers > Choose your position & alignment > Format > Choose Roman numbers (I,II…)
  • Uncheck ’show number on first page’ > Click OK
  • Click View > Header and Footer > Page Setup > Tick the box ‘Different first page’

In this stage you will see all your pages are in Roman numbers but your title page is numberless. OKay, one job is done. Next thing to add normal numbers from the 4th page.

  • Have the cursor on the page where you want your regular numbers to start from
  • From the standard menu, click Insert > Break > Choose ‘next page’
  • Insert > Page Numbers > Choose your position & alignment > Format > Choose normal numbers (1,2,3…)
  • This time don’t forget to tick the box ’show number on first page’

That’s it. You have now your Title page that doesn’t show page number, your next two page shows Roman numbers and rest of your pages normal numbers.

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Google Caffeine

Posted on August 12, 2009, 11:03 pm, by Anik Sumon and received No Comments ».

Google engineers have been working on a secret project (caffeine) to improve the speed, accuracy and comprehensiveness of search results. This is interesting because for the first time Google is asking for feedback from web searchers. Although Google says this next generation architecture for Google’s web search sits under the hood meaning normal Google searcher won’t be able to notice the difference, but if you are a power searcher you may notice the difference and can provide feedback to Google. Try a search here http://www2.sandbox.google.com/

Now the question is how this affect current Google rankings?

Vanessa Fox @ SearchEngineLand thinks this improved infrastructure may include ways of crawling the web comprehensively determining the authority beyond the PageRank algorithm.

Matt cutts, Google enginner says Google gradually implements the changes and they are open to user’s feedback. So the changes will be implemented very slowly over the months.

However, we are not quite sure if this ‘caffeine’ will include the real time search or not.  In the interview with Webpronews Matt Cutts didn’t answer about the real time search clearly.

My initial thought is engaging in social media activities and referral from  social media sites might be an issue which can/may determine the trust rank. Quality incoming links will still be a major factor as well as freshness of the content.

Video interview of Matt Cutts with Mike Mcdonald


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Facebook’s FriendFeed Acquisition

Posted on August 10, 2009, 11:58 pm, by Anik Sumon and received No Comments ».

Facebook announced today that they agreed to acquire FriendFeed, an innovative real time feed aggregator. Ex-Googler Bret Taylor, co-founder of FriendFeed actually said “Facebook and FriendFeed share a common vision of giving people tools to share and connect with their friends”. On the other side Facebook CEO Mark Zuckerberg said “Since I first tried FriendFeed, I’ve admired their team for creating such a simple and elegant service for people to share information.”

It looks like Facebook team will be undoubtedly benefited from this acquisition as they have been trying to create real time feed update but FriendFeed just done it as simple as possible. Moreover getting ex-googlers expertise (Co-founder of FriendFeed Taylor, Buchheit, Jim Norris and Sanjeev Singh) is invaluable. This acquisition will definitely attract businesses to advertise on Facebook as the real time search probably not very far away from Facebook.

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