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Hey there! Welcome to my website. I'm Anik Sumon, and for the past 18 years, I've been helping businesses thrive in the ever-evolving digital media, marketing and technology landscape. I am a growth leader with experience as a Managing Director at a WPP media agency and an independent performance marketing agency. I excel at building and leading high-performing teams. I foster a culture of collaboration and open communication to facilitate effective decision-making and teamwork.

Anik Sumon digital consultant

Anik Sumon

Growth & Transformation Leader | Executive MBA

  • LinkedIn


Business Growth

  • 71% revenue increase at Neo Media World (WPP agency).

  • 52% revenue increase at Passion Digital (Independent agency).

  • 120% account growth (Nestlé) as a client leader.

Client Leadership

  • Led Nespresso's Global DTC programme, $250M digital media spend (+148% online sales in year one).

  • Managed Sony's European digital marketing (+20% online sales).

  • Led large-scale digital CX projects for HSBC Retail and Business Banking.​

People Leadership
  • Led high-performing teams (120 at Neo, 40 at Passion, 35 at Ogilvy), spanning across Biddable & Retail Media, CTV, DOOH, SEO & CX, Affiliates, Advanced Analytics, and Media Consultancy.

  • Promoted diverse and inclusive culture.

  • Reduced staff churn at Neo and Passion.

Client Industry Experience
  • FMCG: Nestlé

  • DTC: Nespresso, Thorntons

  • Consumer Electronics: SONY

  • Finance: HSBC, Virgin Money

  • B2B: Sage

  • Auto: Mazda

  • Luxury: Cartier

  • Tech: Qualcomm

  • Eyewear: Essilor

Operations & Commercial Leadership
  • P&L management, Workforce planning, commercial negotiation, and partnership development.

  • New business pitch lead: Essilor, COS, Cartier, Mazda, Qualcomm.

  • Established an offshore team in India.

Change Management
  • Scaled and structured Passion Digital to be M&A-ready.

  • Developed Digital COE programmes for Nestlé and Nespresso.

  • Post Merger Integration (PMI) of Neo and Mindshare.

Worked with some amazing brands & clients.

Nestle digital transformation
Nespresso direct-to-consumer
HSBC digital marketing
Sony digital media
Cartier digital marketing
Thorntons ecommerce
Virgin Money digital
Sage media
Mazda digital media
COS digital marketing
Essilor digital media
Qualcomm media
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