Hey there! Welcome to my website. I'm Anik Sumon, and for the past 18 years, I've been helping businesses thrive in the ever-evolving digital media, marketing and technology landscape. I am a growth leader with experience as a Managing Director at a WPP media agency and an independent performance marketing agency. I excel at building and leading high-performing teams. I foster a culture of collaboration and open communication to facilitate effective decision-making and teamwork.
Achievements
Business Growth
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71% revenue increase at Neo Media World (WPP agency).
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52% revenue increase at Passion Digital (Independent agency).
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120% account growth (Nestlé) as a client leader.
Client Leadership
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Led Nespresso's Global DTC programme, $250M digital media spend (+148% online sales in year one).
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Managed Sony's European digital marketing (+20% online sales).
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Led large-scale digital CX projects for HSBC Retail and Business Banking.
People Leadership
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Led high-performing teams (120 at Neo, 40 at Passion, 35 at Ogilvy), spanning across Biddable & Retail Media, CTV, DOOH, SEO & CX, Affiliates, Advanced Analytics, and Media Consultancy.
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Promoted diverse and inclusive culture.
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Reduced staff churn at Neo and Passion.
Client Industry Experience
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FMCG: Nestlé
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DTC: Nespresso, Thorntons
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Consumer Electronics: SONY
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Finance: HSBC, Virgin Money
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B2B: Sage
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Auto: Mazda
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Luxury: Cartier
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Tech: Qualcomm
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Eyewear: Essilor
Operations & Commercial Leadership
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P&L management, Workforce planning, commercial negotiation, and partnership development.
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New business pitch lead: Essilor, COS, Cartier, Mazda, Qualcomm.
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Established an offshore team in India.
Change Management
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Scaled and structured Passion Digital to be M&A-ready.
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Developed Digital COE programmes for Nestlé and Nespresso.
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Post Merger Integration (PMI) of Neo and Mindshare.