Hey there! Welcome to my website. I'm Anik Sumon, and for the past 18 years, I've been helping businesses thrive in the ever-evolving digital media, marketing and technology landscape. I am a growth leader with experience as a Managing Director at a WPP media agency and an independent performance marketing agency. I excel at building and leading high-performing teams. I foster a culture of collaboration and open communication to facilitate effective decision-making and teamwork.

Anik Sumon

Growth & Transformation Leader | Executive MBA

Achievements

Business Growth

71% revenue increase at Neo Media World (WPP agency).
52% revenue increase at Passion Digital (Independent agency).
120% account growth (Nestlé) as a client leader.

Client Leadership

Led Nespresso's Global DTC programme, $250M digital media spend (+148% online sales in year one).
Managed Sony's European digital marketing (+20% online sales).
Led large-scale digital CX projects for HSBC Retail and Business Banking.

People Leadership

Led high-performing teams (120 at Neo, 40 at Passion, 35 at Ogilvy), spanning across Biddable & Retail Media, CTV, DOOH, SEO & CX, Affiliates, Advanced Analytics, and Media Consultancy.
Promoted diverse and inclusive culture.
Reduced staff churn at Neo and Passion.

Client Industry Experience

FMCG: Nestlé
DTC: Nespresso, Thorntons
Consumer Electronics: SONY
Finance: HSBC, Virgin Money
B2B: Sage
Auto: Mazda
Luxury: Cartier
Tech: Qualcomm
Eyewear: Essilor

Operations & Commercial Leadership

P&L management, Workforce planning, commercial negotiation, and partnership development.
New business pitch lead: Essilor, COS, Cartier, Mazda, Qualcomm.
Established an offshore team in India.

Change Management

Scaled and structured Passion Digital to be M&A-ready.
Developed Digital COE programmes for Nestlé and Nespresso.
Post Merger Integration (PMI) of Neo and Mindshare.

Worked with some amazing brands & clients.